Digital Marketing Training Manual

a{text-decoration:none;color:#464feb}

The "Manuali Digjital Marketing" is a training manual developed by Save the Children in collaboration with AKPA, aimed at enhancing the digital marketing skills of staff in vocational schools. The training, led by digital marketing expert Beringila Muho, focuses on equipping professionals with the knowledge and tools necessary to effectively manage social media campaigns and increase student enrollment in vocational schools.

The manual covers the following key areas:

• Benefits of Digital Marketing: Highlights the advantages of digital marketing over traditional methods, including cost-effectiveness, real-time updates, and targeted audience reach.
• Social Media Management: Provides guidelines for managing social media pages, planning content, creating visual designs, and engaging with the audience.
• Content Creation: Emphasizes the importance of high-quality content, including photos, videos, and text, and offers tips for creating professional and engaging content.
• Use of Tools like Canva: Introduces Canva as a tool for designing professional graphics and provides tutorials for beginners and advanced users.
• Practical Examples and Case Studies: Includes practical examples and case studies to illustrate successful digital marketing strategies.

The manual aims to empower vocational schools to build effective digital marketing campaigns, thereby increasing their visibility and interaction with local businesses, ultimately enhancing students' professional opportunities.